"As a fashion buyer, I already had a deep understanding of trends, aesthetics, and the importance of customer preferences—skills that would serve me well in the floral industry"
My floral journey began with a single day off that turned into a life-changing moment. I attended a floral course that sparked something deep inside me – and I was hooked.
I went home that day, excited, and told my husband, "I want to be a florist and one day run my own business." At the time, though, my career as a fashion buyer was thriving, and I loved the buzz of London’s West End, juggling my high-paced job and travels around the world.
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But everything changed when I became a mum to twins. Long commutes and missing family moments made me realize I needed a shift. It was time to follow my true passion, so I took the plunge, and I’ve never looked back.
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Now, every wedding I work on feels like a new adventure – one I approach with the same excitement and style I used in my old career. My eye for colours, creativity, and the high-energy approach to my work come from my years in fashion, but my heart is now in flowers. I absolutely love designing floral arrangements that elevate a couple's special day, and I’m deeply committed to making your vision come to life.
Whether you’re a busy professional, a passionate traveller, or someone who loves fashion, I get it – your time is precious, and you want a wedding that reflects your unique style. From our first email to your wedding day, I’m here to guide you, support you, and get just as excited as you do about your perfect day.
Let’s create something beautiful together – I'd love to hear all about your wedding dreams!
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"All I can say is WOW!! My husband and I flew in from the US for our Cotswolds wedding. Jo was so unbelievably helpful in making our special day perfect. She understood the colour palette and theme we were looking for. The flowers were beyond stunning on the day"
Moira & John
The Manor House Castle Combe
